IQVIA
VIDEO GUIDELINES
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Icon Library
IQVIA already had a massive library of 500+ icons before I joined the Enterprise Brand and Creative team. Since joining the company in March 2020, I have created more than 130 icons, including a set for cancer awareness and LGBTQ+ Pride month.
Zig Zibit Rebrand
brand book
I conceptualized, copy-edited, designed, and illustrated a new brand book for Zig Zibit in 2019. The 80-page book is split into two sections:The first section is focused on the company's mission, values, and process. It introduces Zig Zibit's newly found principles (2018) and includes five custom illustrated parables.
The second half of the book introduces the refreshed brand guidelines. It includes logo usage, company typefaces, colors, graphic elements, iconography, image treatments, and Zig Zibit's famous cartoons.
Icon Library
We identified early in the branding process that iconography was going to be vital to the new look and feel of the company.
I created a unified visual language unique to Zig Zibit. The Zig Zibit icon suite was built with crisp and geometric line work. The minimalistic designs have a simple and timeless aesthetic that's cutting edge, but refined enough to withstand time and the fluctuation of trend.
The icons are built with a 2px stroke and .5px rounded corners to soften the edges. The rounded end caps reduce rigidity and give them a more organic feel. They were built on a 96 px grid to ensure each icon has the same visual weight regardless of the overall shape.
I created a unified visual language unique to Zig Zibit. The Zig Zibit icon suite was built with crisp and geometric line work. The minimalistic designs have a simple and timeless aesthetic that's cutting edge, but refined enough to withstand time and the fluctuation of trend.
The icons are built with a 2px stroke and .5px rounded corners to soften the edges. The rounded end caps reduce rigidity and give them a more organic feel. They were built on a 96 px grid to ensure each icon has the same visual weight regardless of the overall shape.
MASCOT AND CARTOONS
The president of Zig Zibit had the mascot, Zig, hand-drawn by a friend, in his image, when the company opened in 2002. He loved the caricature so much that he made the style a huge part of the company brand. Every time someone new joined Zig Zibit, they were given a custom, hand-drawn caricature that appeared on their business cards and the company website.
When I joined the team in 2018, the caricatures and Zig were a huge point of contention for most of the employees. They all wished the style was less dated and more flattering. As new marketing directives came into play, it was imperative that Zig be given his own identity away from the President.
The new Zig is stylistically more modern and intentionally 20 years younger. He was drawn in different positions and has a variety of clothing options for every occasion. This new style carries through to all employee caricatures too.
When I joined the team in 2018, the caricatures and Zig were a huge point of contention for most of the employees. They all wished the style was less dated and more flattering. As new marketing directives came into play, it was imperative that Zig be given his own identity away from the President.
The new Zig is stylistically more modern and intentionally 20 years younger. He was drawn in different positions and has a variety of clothing options for every occasion. This new style carries through to all employee caricatures too.
Logo Designs
The following logo designs address an assortment of client and personal needs. Some were created for small, local businesses and others were for internal events at companies I've worked for over the years. I've also designed logos for personal use.
